Branded by Excellence: National Hockey League (NHL)

Metropolitan Division

Carolina Hurricanes

Carolina Hurricanes Primary Logo

Primary (1999/00 – Present)

Carolina Hurricanes Alternate Logo

Alternate (1999/00 – Present)

Carolina Hurricanes Wordmark Logo

Wordmark (1999/00 – Present)

Columbus Blue Jackets

Columbus Blue Jackets Primary Logo

Primary (2007/08 – Present)

Columbus Blue Jackets Alternate Logo

Alternate (2010/11 – Present)

Columbus Blue Jackets Wordmark logo

Wordmark (2007/08 – Present)

New Jersey Devils

New Jersey Devils Primary Logo

Primary (1999/00 – Present)

New Jersey Devils Wordmark Logo

Wordmark (1999/00 – Present)

New York Islanders

New York Islanders Primary Logo

Primary (2010/11 – Present)

New York Islanders Alternate Logo

Alternate (1995/96 – 1997/98)

New York Islanders Wordmark Logo

Wordmark (1995/96 – 1997/98)

New York Rangers

New York Rangers Primary Logo

Primary (1978/79 – Present)

New York Rangers Alternate Logo

Alternate (2011/12)

New York Rangers Wordmark Logo

Wordmark (1996/97 – Present)

Philadelphia Flyers

Philadelphia Flyers Primary Logo

Primary (1999/00 – Present)

Philadelphia Flyers Wordmark Logo

Wordmark (1967/68 – Present)

Pittsburgh Penguins

Pittsburgh Penguins Primary Logo

Primary (2016/17 – Present)

Pittsburgh Penguins Alternate Logo

Alternate (2010/11 – 2012/13)

Pittsburgh Penguins Wordmark Logo

Wordmark (2002/03 – 2007/08)

Washington Capitals

Washington Capitals Primary Logo

Primary (2007/08 – Present)

Washington Capitals Alternate Logo

Alternate (2007/08 – Present)

Washington Capitals Wordmark Logo

Wordmark (1995/96 – 2006/07)

Atlantic

Boston Bruins

Boston Bruins Primary Logo

Primary (2007/08 – Present)

Boston Bruins Alternate Logo

Alternate (2007/08 – Present)

Boston Bruins Wordmark Logo

Wordmark (2007/08 – Present)

Buffalo Sabres

Buffalo Sabres Primary Logo

Primary (2010/11 – Present)

Buffalo Sabres Alternate Logo

Alternate (2006/07 – Present)

Buffalo Sabres Wordmark Logo

Wordmark (2013/14 – Present)

Detroit Red Wings

Detroit Red Wings Primary Logo

Primary (1948/49 – Present)

Detroit Red Wings Alternate Logo

Alternate (2008/09 – Present)

Detroit Red Wings Wordmark Logo

Wordmark (1948/49 – Present)

Florida Panthers

Florida Panthers Primary Logo

Primary (2016/17 – Present)

Florida Panthers Alternate Logo

Alternate (2016/17 – Present)

Florida Panthers Wordmark Logo

Wordmark (2016/17 – Present)

Montreal Canadiens

Montreal Canadiens Primary Logo

Primary (1999/00 – Present)

Montreal Canadiens Wordmark Logo

Wordmark (1952/53 – Present)

Ottawa Senators

Ottawa Senators Primary Logo

Primary (1997/98 – 2006/07)

Ottawa Senators Alternate Logo

Alternate (2007/08 – Present)

Ottawa Senators Wordmark Logo

Wordmark (2007/08 – Present)

Tampa Bay Lightning

Tampa Bay Lightning Primary Logo

Primary (2011/12 – Present)

Tampa Bay Lightning Alternate Logo

Alternate (2011/12 – Present)

Tampa Bay Lightning Wordmark Logo

Wordmark (2011/12 – Present)

Toronto Maple Leafs

Toronto Maple Leafs Primary Logo

Primary (2016/17 – Present)

Toronto Maple Leafs Alternate Logo

Alternate (2010/11 – 2015/16)

Toronto Maple Leafs Wordmark Logo

Wordmark (2016/17 – Present)

Central Division

Chicago Blackhawks

Chicago Blackhawks Primary Logo

Primary (1999/00 – Present)

Chicago Blackhawks Alternate Logo

Alternate (1999/00 – Present)

Chicago Blackhawks Wordmark Logo

Wordmark (1986/87 – Present)

Colorado Avalanche

Colorado Avalanche Primary Logo

Primary (1999/00 – Present)

Colorado Avalanche Wordmark Logo

Wordmark (1999/00 – Present)

Dallas Stars

Dallas Stars Primary Logo

Primary (2013/14 – Present)

Dallas Stars Alternate Logo

Alternate (2013/14 – Present)

Dallas Stars Wordmark Logo

Wordmark (2013/14 – Present)

Minnesota Wild

Minnesota Wild Primary Logo

Primary (2013/14 – Present)

Minnesota Wild Alternate Logo

Alternate (2003/04 – Present)

Minnesota Wild Wordmark Logo

Wordmark (2010/11 – Present)

Nashville Predators

Nashville Predators Primary Logo

Primary (2011/12 – Present)

Nashville Predators Alternate Logo

Alternate (2011/12 – Present)

Nashville Predators Wordmark Logo

Wordmark (2011/12 – Present)

St. Louis Blues

St. Louis Blues Primary Logo

Primary (2008/09 – Present)

St. Louis Blues Alternate Logo

Alternate (2008/09 – Present)

St. Louis Blues Wordmark Logo

Wordmark (2016/17 – Present)

Winnipeg Jets

Winnipeg Jets Primary Logo

Primary (2011/12 – Present)

Winnipeg Jets Alternate Logo

Alternate (2011/12 – Present)

Winnipeg Jets Wordmark Logo

Wordmark (2011/12 – Present)

Pacific Division

Anaheim Ducks

Anaheim Ducks Primary Logo

Primary (1993/94 – 2005/06)

Anaheim Ducks Alternate Logo

Alternate (2010/11 – Present)

Anaheim Ducks Wordmark Logo

Wordmark (2006/07 – Present)

Arizona Coyotes

Arizona Coyotes Primary Logo

Primary (2003/04 – Present)

Arizona Coyotes Alternate Logo

Alternate (2008/09 – Present)

Arizona Coyotes Wordmark logo

Wordmark (2014/15 – Present)

Calgary Flames

Calgary Flames Primary Logo

Primary (1980/81 – 1993/94)

Calgary Flames Alternate Logo

Alternate (2013/14 – Present)

Calgary Flames Wordmark Logo

Wordmark (2002/03 – Present)

Edmonton Oilers

Edmonton Oilers Primary Logo

Primary (2011/12 – Present)

Edmonton Oilers Alternate Logo

Alternate (2001/02 – 2006/07)

Edmonton Oilers Wordmark Logo

Wordmark (2011/12 – Present)

Los Angeles Kings

Los Angeles Kings Primary Logo

Primary (1988/89 – 1997/98)

Los Angeles Kings Alternate Logo

Alternate (2011/12 – Present)

Los Angeles Kings Wordmark Logo

Wordmark (2011/12 – Present)

San Jose Sharks

San Jose Sharks Primary Logo

Primary (2008/09 – Present)

San Jose Sharks Alternate Logo

Alternate (2008/09 – Present)

San Jose Sharks Wordmark Logo

Wordmark (2007/08 – Present)

Vancouver Canucks

Vancouver Canucks Primary Logo

Primary (2007/08 – Present)

Vancouver Canucks Alternate Logo

Alternate (2008/09 – Present)

Vancouver Canucks Wordmark Logo

Wordmark (2007/08 – Present)

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